India

Rakhi Strikes with Eggs and Green Chilli in Mumbai

BeyondHeadlines News Desk

Bollywood item girl and philanthropist Rakhi Sawant has mesmerized everyone in the press conference when she displayed eggs with her photograph and election symbol on them.

The drama queen had first surprised everyone by joining politics and forming her new political party called Rashtriya Aam Party. She is contesting as an independent candidate in the North-West Mumbai constituency after being refused a ticket by BJP.

There was plenty of green chilli on stage symbolic of her party’s election symbol, but utilization of eggs in an innovative way has caught all the attention of participants. Her party declared its manifesto on Friday in the press conference held in Mumbai.

Novel Ventures, a Mumbai based start-up focused on innovative ideas, has undertaken the on-egg advertisement campaign for the first time in India.

“Eggs are the only medium which have a direct reach into the kitchen. Hence, they can be utilised as a medium to target the housewife easily in a comparatively cheaper way” said Maqbool Saleem, Brand Manager for Eggvertise, the name by which the service is called.

While advertisement and creative agencies have devised various ways to attract the attention of the consumer, eggvertising seems to be a truly wonderful approach with a promising future, with FMCG companies and entertainment industry likely to have a particular interest.

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